http://blog.rowancrane.com Rowan Crane's Blog Mon, 05 Dec 2011 23:14:24 +0000 en hourly 1 http://wordpress.org/?v= http://blog.rowancrane.com/2007/04/20/marketing-the-moronic-way http://blog.rowancrane.com/2007/04/20/marketing-the-moronic-way#comments Fri, 20 Apr 2007 17:23:28 +0000 Rowan http://blog.rowancrane.com/2007/04/20/marketing-the-moronic-way/ la redoute appear to require a lesson in basic manners. Sending letters out to your customers which state “you haven’t bought from us since 2004, so if you don’t buy something soon we won’t send you a catalogue” is somewhat unlikely to inspire customer loyalty. Especially when they’ve had recent orders from the same household, [...]]]> http://blog.rowancrane.com/2007/04/20/marketing-the-moronic-way/feed 0