Marketing the Moronic Way
la redoute appear to require a lesson in basic manners. Sending letters out to your customers which state “you haven’t bought from us since 2004, so if you don’t buy something soon we won’t send you a catalogue” is somewhat unlikely to inspire customer loyalty. Especially when they’ve had recent orders from the same household, but due to the oddness of their database system we have about 12 customer numbers between us.
Receiving your catalogue is not a privilege, we may wish to use it to exchange money for goods… 
Stick to sending out vouchers and special offers please.
Rowan :: Apr.20.2007 :: Marketing, Personal Entries :: No Comments »